Hi, I'm Danny Loeffen!

Passionate about building great digital experiences that boost growth and delight e-commerce customers ✨

Product Discovery Product Management Experimentation & Validation Data-driven Decisioning E-commerce Product Strategy

Product Strategy

I transform complex user needs into elegant product solutions. With a keen eye for user experience and market fit, I guide products from conception to launch, ensuring every feature serves a purpose.

Experimentation & Validation

I believe it's all about the mindset. I turn visitors into customers through data-driven experiments and user behavior analysis. Every pixel, every button, every word is optimized for maximum impact and conversion.

Data Analytics

Numbers tell stories, and I'm fluent in their language. From Google Analytics to custom dashboards, I uncover insights that drive strategic decisions and fuel growth.

15 Years Experience

250+ Experiments

50+ Sprints Run

∞ Coffee Cups ☕

Worked for and with these companies:

Ready to Build Something Amazing?

Let's turn your product vision into reality with data-driven decisions

Let's Connect!